Director Spike Jonze teamed up with actor Jesse Williams and the dispensary chain MedMen to generate a brief film highlighting the history of marijuana and celebrating its increasing normalization.
The production, released on Monday, options an 18th century George Washington cultivating hemp on his farm (“look it up, it was normal”) and freeze-frame scenes from the country’s ongoing drug war.
“But you know what is not standard? America’s 80 years of unjust prohibition, which hasn’t produced us any safer” Williams narrates. “The point is, these punishments have been harsh—like 25-years-in-a-prison harsh. That is madness.”
The 1936 anti- cannabis propaganda film Reefer Madness also gets a cameo. But rather of “madness,” Williams asks “how about wellness?”
“How about daily excellent folks are working with it to calm their discomfort, their pressure, their anxieties? And a item that drove folks to the black marketplace is now developing a new international marketplace.”
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“The identical factor that inspired the creators, the makers and the disrupters—the symbol of counterculture—is at extended final just culture. It is standard once again,” the narrator says. “Here’s to the new standard.”
The film was created by MedMen, which was listed as a member of a New York-primarily based health-related cannabis market association that lobbied against residence cultivation in a document obtained by Marijuana Moment this month by means of a public records request. A MedMen spokesperson mentioned in an e-mail that the business supports the rights of people to develop their personal cannabis but declined to respond to distinct inquiries about its involvement with the drafting of a policy statement that the association submitted to Gov. Andrew Cuomo’s workplace late final year.
The New York Healthcare Cannabis Market Association subsequently asked MedMen to leave the organization amid allegations that the company’s executives produced racist and sexist comments. MedMen’s former chief economic officer filed a lawsuit against the business saying he was forced out right after complaining about such behavior.
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Photo courtesy of YouTube/MedMen.