The well known style brand Alice + Olivia have announced that they are getting into into a partnership with Kush Queen, a luxury cannabis brand. The selection for a nicely-identified women’s put on label to enter into the CBD market place follows a current launch of new CBD-infused items by worldwide cosmetic brand Maybelline New York.
Stacey Bendet, the CEO, inventive director and founder of Alice + Olivia, publicly stated she has been making use of CBD items for more than two years because independently discovering Kush Queen. She explained how she straight away envisioned how the two brands could align to empower ladies looking for wellness.
Bendet produced several statements explaining that she is out to begin trends, not adhere to them. She also explained how there are lots of possibilities for ladies to take benefit of the mental and physical, overall health and wellness, helpful properties of CBD items. She seeks to use the brand collaboration to create and market place a lot-required items to their joint customer bases.
The CEO and founder of Kush Queen Olivia Alexander explained that men and women want to ask themselves a lot of inquiries about why some are looking for to enter into the CBD market place. It is that they are men and women who have a genuine passion for the healing properties of the plant or are they just jumping on market place trends?
The two agreed that authenticity is what it all comes down to. They are each effective ladies with their personal exceptional perspectives. Neither set out to adhere to trends alternatively, they produce them. The collaboration involving the two is going to showcase to the planet a new category of advertising rooted in authenticity. The CEO of Alice + Olivia is truly making use of CBD herself, so she understands the wellness energy of the plant on a private level and will be in a position to convey that sentiment to her brand’s customer base.
Kush Queen started in 2015 and through the course of 4 years has grown into a multi-million dollar business enterprise promoting CBD and THC infused items to the worldwide market place space by way of 750 worldwide retailers.
The solution line from the brand collab will initially involve 3 core items: a $50 150-milligram bubble bath, a $25 100-milligram bath bomb and a $50 150-milligram physique lotion. All of the items will be lightly scented with a relaxing lavender fragrance. The bath bomb also has vetiver and sandalwood infusions. Vetiver is believed to help circulation difficulties and nerve discomfort. Meanwhile, Sandwood promotes mental clarity. CBD is, of course, identified for its propensity to minimize inflammation, which is a prevalent supply of anxiousness, discomfort, and fatigue.
Stacey Bendet purports to be a longtime yogi who loves making use of CBD lotions and oils for muscle soreness as nicely as relaxing massages. At evening the CEO has been identified to use a couple of drops of CBD-infused oil to help sleep. Whilst Bendet has never ever attempted cannabis (THC) for recreation purposes, she is not ruling out attempting it in the future.
Cannabis In The Way of life Sector
The completed Alice + Olivia and Kush Queen solution line is set to be launched in September across 23 shops in the US and on the net by way of Kush Queen’s e-shop. The brand is loved by a lot of Hollywood celebrities, which includes Amal Clooney, Gwyneth Paltrow, and Gigi Hadid. It is currently readily available in 800+ international Division Shops which includes Harrods of London, Net-a-Porter, and Harvey Nichols.
Alice + Olivia, the NY-primarily based style label, is just 1 of the most current way of life brands to promote its approval of cannabis-primarily based items. Considering that the legalization of the substance in California, cannabis has produced 1 of the greatest contributions to the wellness sector in decades.