Pro athletes are routinely retiring from the field and then getting into the cannabis market. It is a winning move in far more methods than a single.
This year, NFL Hall of Famer Joe Montana produced news by investing in Caliva, a big California weed operator. He’s not the only sports name to seem on the cannabis radar. The NHL Alumni Association decided to companion with Canopy Development, a Canadian enterprise, to study cannabinoids as therapy for post-concussion neurological ailments in ex-hockey players, and the basketball league Big3 announced that cbdMD will be its official sponsor. Even far more striking, brands and dispensaries have been popping up beneath the banners of former sports stars like NHL player Riley Cote, who founded BodyChek Wellness, a premium hemp extract line, and the NBA’s Al Harrington, whose enterprise of medicinal and recreational solutions is named just after his grandmother, Viola.
What is up with retired pro athletes and cannabis?
“It’s been exciting,” says Cote, a former defenseman with the Philadelphia Flyers. “Cannabis and sports 5 or 10 years ago couldn’t coexist in a sentence, and now [cannabis]is looked upon as the ultimate recovery tool.” That is particularly correct for life just after the main leagues. The athlete-pot connection begins to make sense when you consider of the two massive discomfort points of becoming a retired player — the very first of which is, nicely, discomfort.
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