This weekend festival-goers in Northern California had the chance to invest in legal weed for the 1st time ever at a key music occasion in the United States.
San Francisco’s Outdoors Lands music festival (August 9-11) requires location at Golden Gate Park with about 200,000 guests each and every year. To the delight of each music and weed lovers, this year’s edition also hosted Grass Lands – a cordoned-off region that welcomed about two dozen marijuana vendors.
Guests could invest in a wide array of goods ranging from pre-rolled joints to cannabis-infused chocolates to take pleasure in at the festival even although consuming pot in public is nonetheless illegal in California.
A different fascinating precedent is the reality that the festival sells alcohol as effectively, seeing as California has strict guidelines for the promoting of each alcohol and cannabis. Nevertheless, no alcoholic beverages had been permitted inside the confines of Grass Lands.
Grass Lands was 1st introduced at final year’s edition of Outdoors Lands.
Promoted as the “perfect location to celebrate statewide marijuana legalization and educate persons on how it can be a component of their every day lives,” the region supplied only education on marijuana as no goods containing THC had been sold in 2018.
Festival attendees had been permitted to invest in up to 7 grams of non-concentrated cannabis and two grams of concentrates in the Grass Lands region. Meanwhile, smoking was permitted only in designated consumption locations.
“Our mission is to normalise the business, so getting an activation at a key US festival, and the 1st of its sort to permit cannabis sales and consumption – is an massive breakthrough,” Jason Guillory, advertising director of NUG, one particular of the firms at Grass Lands, told Rolling Stone.
A different Grass Lands vendor, Kiva Confections mentioned that “allowing public consumption at Outdoors Lands brings the plant and its customers out of the shadows and shows that cannabis can be elevated, sophisticated, and normalised.”
Alongside names like Childish Gambino and Lil Wayne, legal marijuana garnered the most interest from attendees. And as the 1st state-licensed occasion to permit cannabis sales on its premises, Outdoors Lands could prove to be a shining instance of factors to come.