United Talent Agency has teamed with cannabis life style brand Leune to assistance UTA’s exclusive music showcase series U Should really Hear This. Increasing R&B artist and UTA client iyla will carry out at the initial showcase of the collaboration Thursday (Aug. 15) at the Sonos Penthouse in Los Angeles.

U Should really Hear This is an invite-only series that hosts emerging artists at intimate spaces that have been converted into music venues.

“We are striving to curate a special atmosphere that brings folks across unique inventive fields with each other and enables them to connect with our talent on a deeper level,” mentioned Vanja Primorac, an executive in UTA’s Music division and founder of the showcase series in a statement. “U Should really Hear This is a great deal much more of an experiential occasion than your common music showcase. We are bringing the artist’s vision to life and providing them a platform to introduce themselves to a completely engaged audience.”

This evening’s functionality will see iyla carry out songs from her debut EP War + Raindrops at the showcase. The singer-songwriter earned a spot in YouTube’s prestigious annual Foundry international artist improvement plan earlier this year.

“Leune is thrilled to perform with UTA to amplify emerging talent when elevating the conversation about cannabis,” mentioned Leune founder and CEO Nidhi Fortunate Handa in a release. “Creativity and self-expression are central to the ethos of Leune. The chance to shine light on new artists is in great alignment with LEUNE’s commitment to the inventive culture in Los Angeles and beyond.”

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Published: August 16, 2019

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