The Dutch government will overhaul its international branding tactic, dropping the name “Holland” and replacing it with “The Netherlands”, the country’s actual name.
The rebrand is an work to move away from undesirable associations with Amsterdam’s red light district and the country’s well-known cannabis cafes and to encourage exports and tourism.
The government, the tourism business and company groups have signed up to the public relations push, which will commence later this year.
“It has been agreed that the Netherlands, the official name of our nation, should really preferably be utilized,” a spokeswoman for the Dutch ministry of foreign affairs stated.
The Netherlands, rather than Holland, will function prominently on promotions for the Eurovision Song Contest, which will be held in Rotterdam subsequent May possibly.
The national football group will only be referred to as The Netherlands as will the Dutch group at the Olympic Games in Tokyo in 2020.
North and South Holland are regions of the Netherlands on the Western Coast. The area was ruled by the Counts of Holland from the 10th to the 16th century and later formed the most influential aspect of the Dutch Republic.
The Netherlands, which means the low nations, was developed right after Napoleon’s defeat at the Battle of Waterloo extra than 200 years ago, but Holland has been utilized to describe it ever considering that.
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