Implementing a* that is( gift card program is a great way to increase brand recognition and an opportunity to generate new customers for your marijuana dispensary. Research has shown that if these small pieces of plastic are incorporated strategically into your cannabis business operations, they can up boost revenue by to 40per cent. They are certainly tools that are invaluable upselling your cannabis products as well, as 75% of recipients tend to overspend on the amount pre-stored in their cards. Launching a marijuana gift card program requires investment that is minimal is a proven device to improve earnings, elevate the client experience, and rake in product sales on big times like 420 at your dispensary.
Get step-by-step insights and guidelines with your ULTIMATE GUIDE TO PRESENT CARDS FOR CANNABIS BUSINESSES.
Benefits of present Cards
A well-executed present card system has got the possible to create at the least two clients into the dispensary—the buyer and also the receiver. A research by First Data showed that 11% of present card receivers observed which they had never ever checked out the vendor location before getting the present card, and over a third became regular customers after redeeming the card. Therefore, present cards are a marketing that is free to attract new curious clients and spread brand awareness. Also, if you offer gift cards as a reward within your loyalty program, a customer will be incentivized to spend more money when points that are receiving for something special card as time goes on. These cards that are brandedn’t just boost your retail profits but also serve as tiny billboards for your marijuana dispensary. Below are five crucial steps to follow when launching a gift card program for your cannabis retail store:
1. Select and Design the Right Solution
Choosing a gift card program that integrates seamlessly with your existing POS system is the most practical and solution that is reliable. In case the POS doesn’t provide any present card functionality, start thinking about an upgrade to a far more advanced cloud-based POS system, like Cova, that provides a completely customized present card solution. It’s also possible to start thinking about deciding on standalone gift that is third-party that can be sold through your POS as SKUs, but this solution is not recommended as there is a significant risk of data breaches that can lead to a violation of cannabis laws.
2. Develop a Gift Card Strategy
Building a gift card strategy is a step that is crucial applying the program at your cannabis shop. You need to determine whether your present card system is supposed to pay for your bases across major breaks, occasions like 420 and birthdays, and slow periods? Or perhaps is it allowed to be an component that is integral of loyalty program and upsells? It is necessary to plan, design, and tweak the program to fit your requirements that are unique client requirements for present card product sales and redemptions at your cannabis dispensary. Cova’s present cards are personalizable, and that means you have actually total control of the brand name appearance, logo design, and design.
3. Ensure Compliance with Regulations
As you know, cannabis shopping is a highly controlled industry, and cannabis present cards additionally must conform to certain advertising and marketing restrictions. However, a reliable cannabis industry-specific POS guarantees full compliance with an easy-to-manage, activate, and track gift cards program so that you can sell more cards and add to your revenues without the risk of any legal ramifications. Cova offers localized cards for every market and ensures compliance that is end-to-end per cannabis regulations.
4. Outline your Gift Cards Sales Plan
Your availability of present cards must fulfill need, and also you must never ever run low on its inventory. Estimate need according to your product sales amount, holidays, and target demographics, and plan your purchase correctly. Additionally, determine how and where are you considering offering these small cannabis vouchers in your shop. Putting present cards during the repayment countertop is a way that is great capitalize on impulse purchases. Train your staff to recommend gift cards to customers when appropriate, and offer incentives to employees who sell the most cards.
5. Promote, Measure, and Analyze
Marketing online and giveaways that are organizing social news are superb techniques to create brand name understanding and distribute your message regarding the cannabis present card system. Taking advantage of holidays product sales by strategically gift that is promoting on days like 420 and occasions that focus on gift-giving will further drive your cannabis gift card sales. You must also track, measure, and analyze your program’s results regularly against established KPIs for your business. Cova’s integrated reporting tools provide you with insights seamlessly extracted from data within your Cova POS so them to focus on making your gift cards program a success.cannabisGift that you can easily use cards are among the best and a lot of ways that are convenient improve cash flow without increasing COGS. A gift that is branded that is fully-integrated along with your POS system, such as for example Cova, is easy to create, very easy to handle, versatile and affordable. Nevertheless, simply applying something special card system just isn’t sufficient, and also you need a formidable marketing and product sales strategycannabis as well. With all the complexity that accompany shopping for
items, your advertising promotions must enhance brand name exposure and then communicate to clients that the gift that is best they can give is the gift of choice.cannabisThe Ultimate Guide to GIFT CARDS for Cannabis Businesses is a complete guide to launching your
gift card program at your dispensary, with detailed information on how to scale and sustain growth that is retail. Down load your free content now.[if lte IE 8]<!–